James Rose is a healthcare innovation and market access expert, leading industry engagement at Health Innovation Oxford & Thames Valley. With over 20 years of experience spanning life sciences, pharma, and healthcare, James specialises in supporting innovators to navigate the complexities of NHS adoption.
At HIOTV, James helps connect NHS systems with clinically and cost-effective innovations, working with companies to develop real-world evidence, health economics evaluations, and market access strategies. His expertise includes advising on NHS procurement, reimbursement models, and the regulatory landscape, ensuring that promising innovations achieve meaningful adoption.
James has worked across multiple high-profile projects, collaborating with industry, academia, and the NHS to accelerate the spread of digital health, medtech, and pharmaceutical innovations. He is a Trustee at the Primary Care Respiratory Society (PCRS) and an active contributor to national health policy discussions.