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Aim statements

Aim statements answer the first question of the model for improvement: What are we trying to accomplish?

They should be clear and focused goals that work on problems that cause concern for patients and staff and have clear numerical targets and dates.

To make a good aim statement, follow the SMART rules:

SMART - Specific; Achievable; Timely; Measurable; Realistic


Try to avoid words and phrases that are ambiguous, open to interpretation or need a definition such as ‘added value’, best practice’, ‘responsive’, ‘high quality’. We all want our services to reach these aspirations, however they do not have a singular meaning and need defining in the context they are meant.

Learn more about aim statements here: