Why health economics matters for AI and health tech innovators

The benefits of a health economics strategy

A strong health economics strategy helps you: 

• Refine your value proposition: A well-executed HE strategy sharpens the value proposition of your technology, making it more appealing to investors and healthcare providers. 

• Plan market access: Understanding the economic landscape and the specific requirements of key stakeholders can significantly improve the chances of successful adoption and long-term sustainability for innovative health technologies. 

• Seek investment: Provides valuable insights into cost analysis, budget impact, and return on investment, which are critical for securing funding and achieving broader market acceptance. 

• Pursue NHS adoption: Helps demonstrate value to decision-makers, align with NHS and payer priorities, and maximise efficiency, which enhances wide-scale and sustainable success. 

Engage health economics experts early for success

Health economics isn’t just about meeting regulatory requirements. It’s about proving why your innovation matters in real-world healthcare settings. Engaging HE experts early can: 

• Help shape your business case with strong economic evidence. 

• Identify the right evaluation methods for your technology’s stage. 

• Support smoother NHS adoption and investment decisions. 

Don’t let health economics be an afterthought. A well-planned strategy can be the difference between success and stagnation.