Webinar – Early evidence and HTA: Building the evidence strategy for NHS adoption

Many innovations fail even though the technology works well. They fail because the evidence behind them answers the wrong questions.

The NHS asks about clinical need, service pressure and cost. If your evidence was designed for investors or regulators alone, it may not answer any of those.

Early evidence helps you find that gap before you spend heavily on the wrong study. It gives you direction. It shows you when to push on, when to change course, and when to stop.

Who should attend

Early- and mid-stage health technology innovators, SMEs, founders, business development leads, and people leading innovation inside the NHS.

What you’ll learn

• Why early evidence pays for itself. How to use it to make decisions, reduce sunk costs and cut risk before big investment.
• Defining the NHS problem you solve. Clinical need, service need and financial need are different things. We will show you how to tell genuine unmet need from perceived need.
• Finding adoption barriers early. Workflow fit, patient acceptability, comparators, workforce impact and digital readiness.
• Building an evidence roadmap. How to plan backwards from what adoption actually requires, including future health technology assessment (HTA) requirements.

Find out more and register here