Guy works with innovators and healthcare providers in all care settings to deliver real-world evaluations and to support the adoption and spread of clinically and cost-effective innovations across the NHS. He has 25 years technical and commercial experience across many sectors of the medical device industry in the UK, USA and Europe, having developed and launched many new products and led successful change management projects at scale. Guy led the national spread and adoption of placental growth factor based (PlGF) testing for pre-eclampsia (NICE DG49). Guy is passionate about fully understanding the user experience to deliver the best solutions for the patient, provider and manufacturer.